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From The April 1998 issue of Nutrition Science News During the mid-1980s a word association test would probably have proceeded like this: osteoporosis: bones; bones: calcium; calcium: milk or Tums. Calcium was the micronutrient additive of choice, and female consumers were bombarded with advertisements for calcium-enriched orange juice, food bars and other beverages. At the same time, the National Dairy Council ushered in its "Everybody Needs Milk" campaign. Estrogen Look-alike
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Bone Builder Market Hurdles.
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Anthony L. Almada, a nutritional and exercise biochemist, is the leader of IMAGINutrition, a nutrition think tank in Aptos, Calif. He also was a co-founder of EAS in Golden, Colo.
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REFERENCES |
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