- Elevates Spirit
- Uplift, Calm, and Balance
- Supercritical Holy Basil extract promotes natural stress relief
- Promotes Normal Cell Growth
- Hexane-Free Softgel Capsules
- Naturally Gluten Free
- Dietary Supplement
New Chapter's Guiding Principles
- To deliver the wisdom of nature thus relieving suffering and promoting optimal health.
- To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements
- To nurture and sustain Mother Earth, the source of natural healing.
- To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter family.
The Tradition of Holy Basil
Holy Basil, known as Ocimum sanctum in Latin, has for thousands of years been revered as Tulsi in Ayurvedic medicine. Tulsi means The Incomparable One, which is the reality of this majestic herb. When in New Delhi, we visited with the leader of India's Ayurvedic Medical Association. We asked that vaidya, or Ayurvedic master, why Holy Basil is considered the Mother Medicine of Nature in his tradition. He replied that Holy Basil is "anti-mutagenic" and anti-inflammatory. It is a rasayana, or an herb that on its own nourishes a person's growth to perfect health and enlightenment. We asked why people in the West find that Holy Basil promotes a positive stress response and elevates their spirit, and he replied that, "Holy Basil delivers nutrients to the mind necessary for the experience of enlightenment."
Scientific Confirmation of Traditional Wisdom
Phytonutrients within Holy Basil are some of the most prized molecules in the plant pharmacy. To make a drug from Holy Basil, pharmaceutical companies could deliver those molecules in an isolated form, but that would no longer be the infinitely complex Holy Basil treasured by traditional medicine. At New Chapter, therefore, we deliver the wisdom of Holy Basil in its most complete herbal form. We are, of course, also respectful of those “prized molecules”, but choose to deliver them with the numerous other naturally occurring chemistries to deliver the full intelligence of the herb.
The scientific world is giving heed to these molecules. In the United States, researchers have determined that Holy Basil’s “active” molecules promote a healthy inflammation response. These “active” molecules' cell protective properties have been studied with respect to cells of the breast, oral cavity, colon, prostate, skin, and liver. They have also been studied worldwide for their effects on normal cell growth.
The whole is more than the sum of its parts, but the whole must contain the parts. That is why New Chapter’s Holy Basil is the only source of this herb that provides both supercritical and hydroethanolic extracts to capture the fullness of this herb in its purest and most concentrated form.
To Enlightenment!
